My name is James Westling and I’m an award winning sports broadcaster in the Wichita / Salina, KS market, with over a decade of play-by-play experience at various levels, including DI, DII, JUCO, NAIA, and high school. I’m also a business owner, local radio manager, voice over talent, husband, and father.
In 2019, I connected with a team of broadcasters and found that we shared the same vision in bringing marquee college basketball games to radio stations around the country. We partnered with AdLarge Media, Learfield IMG College, and an affiliate sales team to launch the National Sports Network. Our schedule will feature 10-12 games, and start with non-conference play in December of 2020 for the 2020-21 season.
Hired in 2009, I’m currently part of the management team at Rocking M. Media, the largest locally owned media company in the state of Kansas. I serve as the lead radio play-by-play announcer, while also contributing as a fill-in for Learfield IMG College. My “day-to-day” duties involve overseeing the programming, sports, and news department, while also handling an account list of local and agency clients.
My television play-by-play experience includes work for ESPN+, ESPN3, and FloSports TV. I’ve called games featuring teams from the Big 12, Pac-12, Atlantic 10, Mountain West, and more. I’ve broadcast play-by-play of NCAA DI men’s basketball, DI women’s basketball, DI women’s soccer, DI baseball, and small college football.
In 2015, I worked with the Kansas Collegiate Athletic Conference commissioner to spearhead the launch of the KCAC Network, a syndicated sports play-by-play radio network airing a KCAC “Game of the Week” on eight stations throughout the Sunflower state. The KCAC Network airs in Wichita, Salina, Dodge City, Hays/Great Bend, Colby, and Emporia. It blankets Kansas, while reaching parts of Colorado, Nebraska, and Oklahoma.
In addition to my KCAC Network responsibilities, I co-host “In The Zone”, a daily sports talk show on KSAL-AM 1150. I also serve as the lead radio play-by-play announcer for Bethany College, a small liberal arts school in central Kansas.
I’m very fortunate to have won multiple awards and honors, including 1st Place best play-by-play from the Kansas Association of Broadcasters three times (2020, 2017, 2016). Between 2016-17, I became the first broadcaster to claim the top spot consecutively since 1998-1999.
From 2009-2011, I was the lead host of “The Boneyard”, a daily sports talk show on an ESPN affiliate station, 92.7 The Fan in Salina. In addition to Bethany, I also served as the play by play announcer for Ell Saline High School, and Salina Central.
Prior to my move to Salina, I held the position of Operations Manager for KIUL/KYUL in Garden City, Kan. and provided play-by-play for Garden City Community College during the 2008-09 sports season.
As an undergraduate, I was the Sports Director for KSDB at Kansas State University from 2007-2008. I also contributed as the “Voice of the Generals” for the Junction City Generals, a semi-professional baseball organization.
I was born and raised in Topeka, Kan. and graduated from Washburn Rural High School. I then graduated from Kansas State University in 2008 with a B.S. in Mass Communications and a minor in Leadership Studies.
I reside in Salina, with my wife Tia (the real MVP), daughter Breena (7), sons Layton (2), and Micah (<1).
My hobbies include spending time with my family, lifting weights, playing basketball, reading, working on our home, and catching up on my favorite TV shows.